PARTNERS AND SUPPLIERS

AMA Values and Ethics

AMA’s values are built around the recognition that everything we do in connection with our work at AMA will be, and should be, measured against the highest possible standards of ethical business conduct. We believe in building relationships and strengthening our values. Our focus is on long term associations and not on short-term results. We set the bar that high for practical as well as aspirational reasons: Our commitment to the highest standards helps us hire great people, work with great suppliers, build great products, and attract good buyers. Respect for our users, for the opportunity, and each other are foundational to our success and are something we need to support every day.

We expect all of our employee’s stakeholders to know and follow AMA’s values. Failure to do so can result in disciplinary action, including termination of employment. Moreover, while the Values is specifically written for AMA employees and Stakeholders, we expect members of our extended workforce (temps, vendors, and independent contractors) and others who may be temporarily assigned to perform work or services for AMA to abide by them in connection with their work for us. Failure of a member of our extended workforce or another covered service provider to follow the them can result in termination of their relationship with AMA.

Support

We believe in mutual benefit and building healthy relationships with our partners and suppliers. We recognize the power of collaboration in order to build a sustainable value chain and with collaboration comes trust and transparency. In order to cultivate this sense of belongingness, we ensure that our value chain stakeholders adhere to the guidelines and practices that best reflect our sustainable worldview. From sustainable sourcing to sustainable processing, we will profess full support to our partners and suppliers.

AMA Herbal SPA

Colour your world, naturally.  SPA means Sustainable Processing Associates

The benefits that you get as AMA HERBAL SPA ARE-

  • As a promotional program, AMA has a schedule and we keep meeting several retailers, brands leading nationally and globally. Whenever we meet them they ask us who are the people using your dyes. So when you are our associate, your name and your brand name will be portrayed at first, and in the list that they will choose from, so you will also get the business opportunity to pitch to the new brands.
  • We keep visiting and attending national and international shows, exhibitions. So, your product will be demonstrated there from our stall along with your name and tag, and with the promotional material which you want to attach along, that will be displayed as it is. Such shows and exhibitions can be virtual or actual. Like we visit the exhibition or we may attend it virtually.
  • We also plan to establish a portal where we will keep all the products of our SPAs on display for the brands or retailers to have a virtual visit/select/buy from there. We will have no commissions or cuts out of it as it is 100% voluntary service because you are our valuable associate.
  • 24×7 Priority technical support from our team of experts, exciting special discounts when you reach our levels that will be associated and available only to SPAs.
  • Whenever we will have a new product launch our SPAs will be introduced first with the product so that they may get the best usage and utility from that.
  • We can also provide customised support by developing a few specific shades as per your requirements. Our experts will support you technically in developing your desired shades.
  • We also have a special program where we will be able to elaborate (through the software of Thinkstep now known as Fera) to you how much sustainability score you gain when you use our dye. For instance, if you are using 100 tons of reactive dye in your plant and you convert 20 tons of it to natural, so utilizing these 20 tons will give you how much benefit on the Carbon footprint, energy footprint, and how much on the other areas, we will be able to tell you precisely and with statistical measures.
  • We plan to have an annual function/annual feature which will be introduced from 2021 if everything goes well and the pandemic allows us to do so, else from 2022. It will be an annual meeting of buyers and sellers, prominent global brands will be invited to the event. The location for it can be India or abroad. We will allow all our associates to come and display their products with the tags and promotional materials they want, it will be free.
  • At the same time, we will also organize a fashion show where we will associate with all our designers. You can also participate in the show to display your products. It will be free to all our associates once you achieve that star level.
  • People who will be performing good will be awarded in the sustainability program organized by AMA.